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Exploring The Fastest Growing Gaming Subsidiary Markets


Gaming is a colossal industry, and it encompasses so many different facets, from the niche, blockchain-style games that you can find in the corners of the internet that might have a couple of dozen players to the announcement of GTA 6, which grabbed colossal headlines all over the world.

As with any industry, the complete sum is just as significant as the individual parts, and while it might be the last piece of the jigsaw that often gets the credit for completing the whole puzzle, we’re here to make a case for the unsung cogs in the machine that have helped the gaming industry turn into the multi-billion dollar industry it is today.

Professional Video Gaming (eSports)

Without a doubt, the biggest subsidiary market in gaming is the blossoming eSports market, which has shown no signs of slowing down since the early 2010s. Multiple video games now have eSports markets, generating colossal viewing figures on streaming platforms like YouTube and Twitch and selling out stadiums and arenas worldwide.


As there’s now such a vast audience for eSports, it’s meant that it’s become a hugely viable industry for those looking to get into the business – whether through event management, social media design, or more technical roles. Some analysts have even gone as far as to say that it’s the main subsidiary market, inspiring new waves of people into gaming, looking to turn it into a career. It’s also led to the emergence of the eSports betting market, a colossal subsidiary of their own.

Betting Markets

Professional video gaming betting markets are minnows compared to the titans of the traditional betting landscape. Measuring the impact of betting markets on traditional sports is more complicated as they’ve been around for much longer. However, professional video gaming has only emerged as an innovative new industry sector since the early 2010s, when the interconnectivity of the internet, gaming, and sports betting all blended, creating a triad of success for each other.

Betting markets thrive off two things: the quality of the competition and the size of the audience. For professional video gaming and eSports to go from a pipedream to selling out stadiums in less than a decade meant both boxes were emphatically ticked.

Gambling markets mirror the most popular eSports, with games like Counter-Strike 2 (CS2) generating a massive audience across several continents. Players only need to look at CS2 odds and markets to see how much potential there is for individual betting markets in this sector as it finds new audiences and new ways to innovate.

While betting markets have been helped by the fusion of growing numbers, simpler ways to bet on mobile phones, and the audience volume for the likes of CS2 – there’s no denying that it’s one of the fastest-growing subsidiary markets in the industry and boasts considerable innovations in its own right.

Mobile Gaming

Deep down, everybody in the industry knew that the company that first passed the post with bridging gamers worldwide via internet technology would make a serious profit. It’s become such a revelation that all gaming innovations and pioneering subsidiary markets now focus solely on the digital market.


Subsequently, but perhaps not surprisingly, this has opened the doors to mobile gaming becoming a surprisingly popular market. As more gamers get their news via social media platforms like TikTok and our world makes a global shift to mobile devices, gaming on smartphones and tablets has become a key area of interest for gaming companies.

If we subtract mobile betting markets, individual mobile games have amassed a colossal audience over the years. Many in the sector believed that some of the numbers that free gaming apps have generated, such as Wordle, wouldn’t be possible and that the real monopoly in gaming would remain in home video console titles.

While this is still the case, the growth of the mobile gaming industry is not to be snuffed out. Gaming apps are becoming more of a battleground for companies looking to explore the success of free gaming models with in-app purchases, the likes of which have been championed by League Of Legends – whose pioneering designers have now brought out Valorant, which has turned into another vast market – particularly in eSports.


More often than not, the strength of an industry can be measured by the health of its subsidiary markets. So, if gaming is anything to go by, then there’s plenty of hope that it’ll be able to continue growing into unchartered terrain.

The monumental success and continued global markets in eSports, betting, and mobile gaming all help keep game designers on their toes. Perhaps over the next few years, we might see another shift toward the sort of technology that’s currently seeing huge investment, whether it’s AI or VR – but for now, we’d say the handful of subsidiary markets we’ve explored have still got plenty of scope to grow further and continue driving investment and interest on the broader gaming industry.