TikTok Trends: The Impact of Short-Form Video on Social Casino Marketing

Digital marketing is revolutionizing how businesses advertise their products or services, especially after the introduction of TikTok, which introduced short-form video content that we all love.

We can all agree that TikTok is the main reason advertisers updated their approach, and started targeting short-form video content. On top of that, we are seeing a rising trend in UGC content (user-generated content) style videos that look authentic and are performing really well.

Platforms like TikTok allowed us to reach millions of views organically, which is why it is the main target of social casino businesses. The idea of promoting a product or service that can reach millions of people by utilizing some of the practices for creating a viral video is very appealing to social casino businesses.

On top of that, TikTok and other platforms that utilize short-form videos are used by a demographic that is perfect for social casinos. 

Why Short-Form Video?

Our attention span is now lower than it’s ever been. Maybe we can blame apps like TikTok for that, but nobody knows really. In other words, people now lose interest in a video very quickly, which is why creators, brands, and businesses use short-form video content, packed with information that is under 60 seconds.

HubSpot’s Marketing Trends Report for 2024 highlights that short-form videos offer the highest return on investment (ROI) among all media formats.

Short-form videos are great for keeping the viewers locked in on the content and handing out the necessary information to promote the brand without being too boring. This dynamic advertising changed the entire online marketing game.

TikTok’s Unique Position

When it comes to short-form videos, TikTok really dominates the scene. After its initial success, we’ve seen other platforms like YouTube Shorts and Instagram Reels with their own version of short-form videos, placing an even higher accent on short-form content.

The key to success with TikTok lies in its algorithm. The algorithm creates content tailored to the user preferences, which ensures a high engagement rate. 

The platform’s culture of trends, viral challenges, and user-generated content (UGC) makes it a fertile ground for innovative marketing strategies. We’ve seen many no-name brands or businesses that are just starting to blow up after their first viral video, which showcases the impact that platforms like TikTok have in the world of businesses. 

Impact on Social Casino Marketing

Just like other industries, social casino businesses are also affected by this trend, and they are doing everything in their power to make the most of it. After all, who would say “no” to free organic traffic that can increase your brand’s reputation and sales with just one video?

This new marketing technique impacted the world of social casino marketing in a few different ways, such as:

Engaging Audiences

Since we are talking about a relatively new trend of social casinos, there is a good chance that most of them are start-ups with not a lot of money to spend on advertising. However, platforms like TikTok offer them a solution to reach a broader audience without paying a dime.

Their emphasis on trend-driven content allows social casinos to create informational, educational, engaging, and relatable videos that are very attractive to users.

For example, a social casino might use popular TikTok dances or memes to promote new games, making the content shareable and increasing its reach.

Influencer Collaborations

Ever since TikTok came out, we’ve seen basically no-name individuals becoming huge celebrities and acquiring million-dollar deals. These influencers have a huge loyal audience, and brands, even from the social casino industry, collaborate with them to create authentic and engaging content that promotes their services.

For social casinos, partnering with influencers who have a genuine interest in gaming can boost credibility and attract more players.

Viral Challenges

The viral challenge culture on TikTok is being used by brands more and more. Social casinos like Billionaire Casino have the ability to design branded challenges that entice players to share their winnings or take part in competitions with a specific theme. 

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This increases interaction and produces original user-generated content. A casino may, for example, start a competition where players submit their most thrilling victories from games and use a particular hashtag to keep track of who participated.

Best Practices for Social Casino Marketing

Authentic Content is Key

To succeed on TikTok, authenticity is crucial. Users can spot inauthentic content from a mile away. Leveraging user-generated content (UGC) and partnering with influencers can help create genuine and engaging videos. 

The focus should be on creating visually engaging, short-form content that fits seamlessly into the TikTok ecosystem​.

Utilizing TikTok’s Features

Music and sound effects are integral to TikTok’s appeal. Brands should incorporate these elements to enhance their content. 

TikTok’s algorithm favors content that resonates with users, increasing the chances of videos going viral. For social casino marketers, this means crafting videos that are not only engaging but also aligned with the platform’s trends​.